Fenty Beauty

Objective: I assisted with influencer marketing for strategic campaigns, which included: planning social media takeovers for our channels, negotiating and creating new influencer sponsorship partnerships and campaigns focused on Instagram and TikTok, and organizing PR box giftings for events like TikTok's 2022 Make Black History Month Summit.

Samples of influencer partnerships : 1 (concepted and edited video) 2, 3, 4, 5 (concepted)

Press: "TikTok's first #MakeBlackHistory Creator Summit inspires our community," TikTok