Objective: Used Twitter as a platform to consistently hop on viral moments to create a funny and relatable brand voice that kept Fenty Beauty a hot topic of conversation and uniquely connected to our audience.

Responsibilities:Created copy for and produced all Tweets, including engaging with the audience, staying up to date on trends to newsjack, creating viral memes/tweets, and resharing on Instagram.

Samples of work: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13

Overview: Fenty Beauty broke through to the Gen Z audience by developing viral TikTok content to increase brand awareness.

Strategy: Concept and produce weekly TikTok content, using viral trends, sounds and hashtags, adding a beauty-centered twist to remain on-brand and increase brand visibility

Results: Grew following organically from 142k to 480k followers, producing the brand's top-performing content with several videos going viral on the "For You" page.

Samples of work: 1, (shot and edited) 2, (produced) 3, (modeled in, shot and edited)

Overview: Shami Oshun is a Black, California-based fashion designer who created skin-tone masks during the Covid-19 pandemic, inspired by Fenty Beauty's 50 shades of Pro Filt'r Foundation. Customers could shop on her website for their perfect mask shade by knowing their Pro Filt'r Foundation shade. I found Shami's work on Twitter and pitched it to our team for a partnership.

Results: Shami created exclusive Fenty Beauty masks as a gift with purchase for our yearly web only sale. The masks sold out immediately, and the conversation blew up online.

Samples of work: 1 (found the original tweet: left, wrote copy and published Fenty Beauty tweet: right ) 2, 3 (praise from our audience on properly crediting artists for their work)

Press: "This Designer's Nude Masks Landed Her The Collab Of A Lifetime With Fenty Beauty," XoNecole | "3-D Printing Fashion Designer Shami Oshun on the Future of Fashion & Rihanna Collaboration," Tamron Hall Show | "Fenty Mask Collaborator Shami Oshun Shows Us Why She Is The Future Of Fashion," Essence