Overview: Fenty Beauty wanted to show up for Juneteenth significantly to show support for Black creators and the community.

Responsibilities: Created marketing and content strategy for Juneteenth 2020 and 2021, selected, vetted, and briefed influencers, approved influencer content, worked with the design team to create launch assets, developed and owned content calendar, published content on live dates, and owned community management and engagement.

Samples of work: 2020: Juneteenth Launch Assets (copy, research and created the graphics, reposted by Rihanna HERE), Juneteenth DJ Set

2021: Launch Assets, Phone Screensavers, Reading List, Painting, Juneteenth/Father's Day Skin Care Routine

Overview: Thinking of fun ways to catch the attention of our audience, Fenty Beauty sought to create content outside of the standard product and model photography to include: interactive templates, motion graphics, and ASMR-style videos. I assisted here by developing mood boards, ideating based on our campaign goals and strategy, writing creative briefs for designers, and creating supplemental graphics for our social channels using Adobe Photoshop.

Samples of work: 1, 2, 3, 4 (concepted and produced) 5, 6, 7, 8 (concepted, and created graphics)